Dirty laundry at the Times of India
By Raja M
MUMBAI – It’s official: the world’s largest-circulated English daily has been involved in some shady business. Exposing a long-known trade fact, a leading Mumbai English tabloid, Mid-Day, last week published the “rates” for purchasing editorial features in the Times of India. The Times has not issued a denial, and the rogue rate card seems to be the latest indicator of rotting media ethics and tolerance in India for corruption.
For sums ranging from US$45,000 to $66,000, the Mid-Day story alleged, one could buy a news feature plugging their business, get interviewed (the business owner supplies the questions and answers themselves) and have their picture published on the much-scorned Page 3 of the Bombay Times, the city supplement of the Times of India.